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hookchain
AppsUs vs. themAI photo & video apps20s · 9:16Best on Seedance 2.5

My phone's eraser vs. this, on a crowded beach

A traveller puts her phone's built-in eraser and the app side by side on a beach photo full of strangers. One tap clears all of them, and zooming in shows the waves and sand still line up.

Example product
Clearframe — An AI photo app that removes crowds and distractions from travel photos in one tap
Audience
Travellers 22–40 who take photos at busy landmarks
Creator
Traveller on a city break, 30

Variables — swap these for your product

{{APP_NAME}} = Clearframe{{PEOPLE_COUNT}} = fourteen{{OFFER}} = Try three photos free

01 · hook

Split screen

0–3s

“Top is my phone. Bottom isn't.”

Split screen. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: Split-screen inserts. Smeared vs clean result.
2–3s: MCU. Raises eyebrow, delivers line.
Vertical 9:16 split-screen composition. Top half: an iPhone screen showing a beach photo with a grey smeared blob where a tourist was erased. Bottom half: the same photo, perfectly clean. Then a quick cut to a 30-year-old Filipina woman with long straight black hair in a tortoiseshell claw clip, light tan skin, a white ribbed tank top and small hoop earrings sitting at a hotel balcony in the late afternoon overlooking a crowded beach town, a small round table with an iced coffee, warm sun from the left, holding the phone and raising one eyebrow at the lens. Handheld, warm sun from the left, natural skin texture, shot on iPhone, vertical 9:16 UGC.
Dialogue (Traveller on a city break, 30): "Top is my phone. Bottom isn't."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: screen, @Image3: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sSplit-screen inserts. Smeared vs clean result; composite your real screens
  2. 1.5–3.0sMCU. Raises eyebrow, delivers line

On-screen text (overlay in edit)

my phone's eraser vs. this

Audio

Record-scratch SFX, then room tone and distant beach noise

02 · demo

One tap, all gone

3–10s

2 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

Zoom in

10–16s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Vacation saved

16–20s

1 shot, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The split screen makes the comparison legible in under a second with sound off, and the competitor is the tool already on the viewer's phone, so no names are needed. The zoom-in proof pre-empts the 'it looks fake up close' objection. The CTA lands on a relatable truth about travel.

Hook variants to A/B test

  • “Your phone's eraser leaves a smudge. This doesn't.”
  • “I erased fourteen strangers from my vacation in one tap.”
  • “The famous beach, minus everyone else.”

Reference images

  • creator

    Shoulders-up photo of the creator in the white tank top and claw clip, warm sunlight

  • setting

    Hotel balcony with a small table and iced coffee, crowded beach town below, late afternoon

  • screen

    The same crowded beach photo erased with a generic built-in tool (smeared) and with your app (clean), plus a zoomed crop, as 9:16 PNGs

  • endcard

    App icon, app name, offer line and store badges (or URL) on a plain background

Creator look (paste into your image model)

Woman, 30, Filipina, long straight black hair in a tortoiseshell claw clip, light tan skin, white ribbed tank top, small hoop earrings. Hotel balcony, late afternoon, overlooking a crowded beach town, small round table with an iced coffee, warm sun from the left.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

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