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hookchain
AppsFounder storyAI photo & video apps30s · 9:16Best on Gemini Omni Flash

I have 1,200 videos of my kids I've never watched

A dad and software engineer shows a camera roll with 1,204 unwatched videos of his kids, explains he built an app that turns a weekend of clips into a short edited video, and plays the first one it made.

Example product
Cutwell — An app that turns a pile of raw phone clips into a short edited video with music
Audience
Parents 28–45 with a camera roll full of unwatched clips
Creator
Founder and dad, late 30s

Variables — swap these for your product

{{APP_NAME}} = Cutwell{{CLIP_COUNT}} = 1,204{{OFFER}} = Your first five videos are free

01 · hook

The unwatched camera roll

0–3s

“I've never watched a single one of these.”

Vertical 9:16 selfie video, medium close-up. a 38-year-old Latino man with short dark wavy hair, light stubble, black-rimmed glasses and a heather-grey hoodie sits in a family kitchen at night, a laptop open on the table, kids' crayon drawings stuck to the fridge behind him, a warm under-cabinet light. He holds his phone up beside his face showing a camera-roll album labelled with a large video count, and looks into the lens with a tired, honest half-laugh. He says: "I've never watched a single one of these." Static handheld, warm under-cabinet light, natural skin texture, shot on iPhone front camera, unpolished. No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sMCU. Shows the video count, delivers the line

On-screen text (overlay in edit)

{{CLIP_COUNT}} videos of my kids. watched: 0

Audio

Kitchen room tone, fridge hum

References

02 · demo

Why he built it

3–12s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

The first one it made

12–22s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Watch it tonight

22–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The hook turns a universal parent guilt into a number on screen. The founder's 'I built it because I needed it' is credible because he's sitting in the exact situation, and the proof is a family reaction rather than a feature list. The CTA gives a tiny, same-day task.

Hook variants to A/B test

  • “My camera roll is a graveyard of my kids' childhood.”
  • “I film everything and watch nothing. So I fixed it.”
  • “I quit editing my kids' videos. I built this instead.”

Reference images

  • creator

    Shoulders-up photo of the founder in the grey hoodie and black-rimmed glasses, warm kitchen light

  • setting

    Family kitchen at night with laptop on the table and crayon drawings on the fridge

  • screen

    The founder's real camera-roll count, your app's timeline view and one finished video (only footage you have consent to use)

  • endcard

    App icon, app name, offer line and store badges (or URL) on a plain background

Creator look (paste into your image model)

Man, 38, Latino, short dark wavy hair, light stubble, black-rimmed glasses, heather-grey hoodie. Family kitchen at night, laptop open on the table, kids' crayon drawings on the fridge, warm under-cabinet light.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49