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hookchain
AppsSocial proofAI photo & video apps15s · 9:16Best on Seedance 2.5

My whole group chat changed their pfp overnight

A student wakes up to every friend in her group chat with a new painted-style profile picture, gives in and makes her own, then her friends pile onto the bed to show theirs.

Example product
Pastelle — An AI portrait app that turns a selfie into a hand-painted-style portrait
Audience
Students and Gen Z users who refresh their profile pictures often
Creator
University student, early 20s

Variables — swap these for your product

{{APP_NAME}} = Pastelle{{REVIEW_COUNT}} = 40k reviews{{OFFER}} = free first portrait

01 · hook

Group chat flood

0–3s

“Everyone did this overnight. Without me.”

Group chat flood. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: ECU, phone screen. New portrait avatars pop into the chat.
2–3s: MCU. Betrayed deadpan to camera.
Vertical 9:16 multi-shot sequence. Shot 1: extreme close-up of an iPhone screen in a group chat as new painted-style profile pictures pop in one after another. Shot 2: quick cut to a 23-year-old East Asian woman with long straight black hair, blunt bangs, an oversized grey university hoodie and silver rings, sitting cross-legged on her bed in a dorm room at night, warm string lights over the bed, a desk lamp on, staring at the phone with a flat, betrayed expression. Fast hard cut between shots, handheld, warm string-light glow, natural skin texture, shot on iPhone, vertical 9:16 UGC feel.
Dialogue (University student, early 20s): "Everyone did this overnight. Without me."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: screen, @Image3: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sECU, phone screen. New portrait avatars pop into the chat
  2. 1.5–3.0sMCU. Betrayed deadpan to camera

On-screen text (overlay in edit)

my entire group chat changed their pfp overnight

Audio

Rapid notification pings, then silence

02 · demo

Fine, I'll do it

3–8s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Bed pile-on

8–12s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Set as profile

12–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Social proof works hardest when it feels like peer pressure rather than a statistic: the hook shows a group chat everyone has, filling up without you. The demo is short because the barrier is tiny, and the proof doubles up real friends with a review line. The CTA is a confession of joining, which is the behaviour you want copied.

Hook variants to A/B test

  • “Why does everyone I know suddenly look like a painting?”
  • “I left my group chat for one night and missed this.”
  • “FOMO made me download this app at 1 am.”

Reference images

  • creator

    Shoulders-up photo of the creator in the grey hoodie with blunt bangs, warm string-light glow

  • setting

    Dorm bed with warm string lights and a desk lamp, night

  • screen

    A group chat mock with your app's portrait avatars, the style picker and a finished portrait, as 9:16 PNGs

  • endcard

    App icon, app name, offer line and store badges (or URL) on a plain background

Creator look (paste into your image model)

Woman, 23, East Asian, long straight black hair with blunt bangs, oversized grey university hoodie, stacked silver rings. Dorm room at night, warm string lights over the bed, desk lamp on.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

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