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hookchain
AppsBefore / afterParenting & family apps15s · 9:16Best on Seedance 2.5

Our chore chart lasted four days

A paper chore chart slides off the fridge onto a messy kitchen; the dad sets up a points-based chore app and the same kitchen is done the next Saturday without him asking.

Example product
Tidytide — A family chore app where everyone sees their own jobs and earns points for finishing them
Audience
Parents of school-age kids and teens, 30–50
Creator
Dad of two who's tired of nagging, early 30s

Variables — swap these for your product

{{APP_NAME}} = Tidytide{{OFFER}} = Try it free this weekend

01 · hook

The chart falls

0–3s

“Four days. That's how long it lasted.”

The chart falls. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: MS. Chart slides off, he catches it, line to camera.
Vertical 9:16 handheld medium shot. In a family kitchen on a Saturday morning with a paper chore chart on the fridge and bright window light, the sink is piled with dishes and a laundry basket overflows on a chair. The paper chore chart slides off the fridge; a 33-year-old Latino man with a short black fade, thick eyebrows, a heather-grey t-shirt and a tea towel over one shoulder catches it mid-air, looks at it, then at the lens. Bright, slightly harsh window light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
Dialogue (Dad of two who's tired of nagging, early 30s): "Four days. That's how long it lasted."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–3.0sMS. Chart slides off, he catches it, line to camera

On-screen text (overlay in edit)

Our chore chart lasted 4 days

Audio

Paper flutter, dishes clink, no music

References

02 · demo

Jobs on their own screen

3–7s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Next Saturday

7–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Try it this weekend

11–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The falling chart is a visual gag about a failure every parent has tried. Same kitchen, same angle, before and after, makes the change undeniable. The child appears only as a soft-focus arm, which keeps it safe while proving the family took part.

Hook variants to A/B test

  • “Every chore chart I've ever made ended up in the bin.”
  • “Saturday morning, before and after one app.”
  • “I stopped nagging. They started doing chores. Weird.”

Reference images

  • creator

    Selfie of the creator in heather-grey tee with tea towel on shoulder, bright kitchen light

  • setting

    Family kitchen shot twice: messy (dishes, laundry, paper chart) and spotless, same angle and light

  • screen

    Family chore board with avatars, a chore being assigned with points, and a weekly points board fully ticked

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Man, 33, Latino, short black fade, thick eyebrows, heather-grey t-shirt, tea towel over one shoulder. Family kitchen on a Saturday morning, paper chore chart on the fridge, bright window light.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49