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hookchain
DTCRoutine / day-in-lifeJewelry25s · 9:16Best on Seedance 2.5

Plain black tee, three pieces, done

Getting ready for a night out, a guy in a plain black tee adds a rope chain, two rings and a stud in ten seconds, spins for the mirror and heads out.

Example product
Nightwork Steel — A men's starter set of stainless steel jewellery: rope chain, two rings, one stud
Audience
Men 18–30 new to wearing jewellery
Creator
College guy getting ready for a night out

Variables — swap these for your product

{{PRODUCT_NAME}} = Nightwork Starter Set{{MATERIAL}} = 316L steel{{PRICE_TOTAL}} = $79

01 · hook

Plain tee, ten seconds

0–3s

“Plain tee. Give me ten seconds.”

Plain tee, ten seconds. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: MS, mirror. Arms out, shrug, ten fingers.
Vertical 9:16 mirror shot, phone in hand, in a small apartment bedroom at night, closet-door mirror, purple LED strip lights, a sneaker box on the floor. A 23-year-old Puerto Rican man, curly top fade, thin moustache, plain black heavyweight tee, black straight jeans, stands in front of the closet mirror, holds his arms out to show the outfit is completely plain, shrugs with a bored face, then holds up ten fingers to the camera. Static mirror framing, purple LED glow and warm lamp, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
Dialogue (College guy getting ready for a night out): "Plain tee. Give me ten seconds."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–3.0sMS, mirror. Arms out, shrug, ten fingers

On-screen text (overlay in edit)

Plain black tee. Watch three pieces.

Audio

Room tone then a beat drop at 1.5 s

References

02 · demo

Chain, rings, stud

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Mirror spin

11–19s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Keys and out

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Guys new to jewellery need permission and a formula; 'plain tee plus three pieces' gives both in ten seconds. The fast beat-synced cuts keep retention high, and naming the material handles the 'will it turn green' objection.

Hook variants to A/B test

  • “The fastest outfit upgrade for guys.”
  • “Same tee. Three pieces. Different guy.”
  • “If you've never worn jewellery, start here.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, neutral expression, even daylight: Man, 23, Puerto Rican, curly top fade, light-brown skin, thin moustache, plain black heavyweight tee, black straight jeans

  • product

    Silver stainless steel rope chain, two chunky rings and a small stud laid on black fabric

  • setting

    Small bedroom at night with closet-door mirror, purple LED strip lights and a sneaker box

  • endcard

    Product packshot, brand name and offer on a plain background in your brand colours

Creator look (paste into your image model)

Man, 23, Puerto Rican, curly top fade, light-brown skin, thin moustache, plain black heavyweight tee, black straight jeans. Small shared-apartment bedroom with a mirror on the closet door, purple LED strip lights, a sneaker box on the floor, evening.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49