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hookchain
DTCProblem → solutionJewelry15s · 9:16Best on Kling 4.0

If earrings make your ears itch, check the post

At her desk at lunchtime, a creator yanks out an itchy earring, explains it's the metal, and swaps in titanium flat-back studs she forgets she's wearing.

Example product
Lumen & Lobe — Nickel-free titanium flat-back stud earrings
Audience
Women 30–55 who've given up on earrings because of sensitive ears
Creator
Remote office worker, mid 40s

Variables — swap these for your product

{{PRODUCT_NAME}} = Lumen & Lobe Flat-Backs{{MATERIAL}} = nickel-free titanium{{DAYS}} = 40

01 · hook

Out by lunch

0–3s

“Lunchtime. Ears itchy. Again.”

Subject: Woman, 45, Black, short natural tapered cut, deep brown skin, rectangular black glasses, mustard knit cardigan over a white tee, several ear piercings.
Setting: Home office desk with a laptop, a mug of tea and a small ceramic jewellery dish, soft late-morning daylight from a window behind the laptop.
Vertical 9:16 extreme close-up, phone propped on the desk, at a home office desk with a laptop, a mug of tea and a small ceramic dish, soft daylight. A 45-year-old Black woman, short natural tapered cut, rectangular black glasses, mustard knit cardigan over a white tee, winces, pulls a cheap gold-tone earring out of her earlobe and drops it into the ceramic dish with a clink, then rubs her red earlobe between finger and thumb and gives the lens a flat, tired look. Static camera, soft window light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Remote office worker, mid 40s, natural and conversational]: "Lunchtime. Ears itchy. Again."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sECU then MCU. Earring out, dropped in dish, rubs lobe

On-screen text (overlay in edit)

Ears itchy by lunch? Look at the post.

Audio

Sharp clink in the dish, keyboard clicks

References

02 · demo

Flat back, nothing pokes

3–8s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Forgot they're in

8–12s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Starter set below

12–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Naming a quiet, specific frustration (itchy by lunch) makes the right viewer stop and the wrong viewer scroll, which keeps CPMs efficient. The macro of the flat back makes a technical feature visible, and 'I forget they're in' is the benefit in the customer's words.

Hook variants to A/B test

  • “I thought I just couldn't wear earrings.”
  • “It's not your ears. It's the metal.”
  • “Earrings I forget I'm wearing.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, neutral expression, even daylight: Woman, 45, Black, short natural tapered cut, deep brown skin, rectangular black glasses, mustard knit cardigan over a white tee, several ear piercings

  • product

    Small silver titanium flat-back studs on a white card, plus a macro of the flat disc back and post

  • setting

    Home office desk with laptop, mug of tea and a small ceramic jewellery dish in soft window light

  • endcard

    Product packshot, brand name and offer on a plain background in your brand colours

Creator look (paste into your image model)

Woman, 45, Black, short natural tapered cut, deep brown skin, rectangular black glasses, mustard knit cardigan over a white tee, several ear piercings. Home office desk with a laptop, a mug of tea and a small ceramic jewellery dish, soft late-morning daylight from a window behind the laptop.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

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