Why your fresh herbs die in the fridge

Vertical 9:16 handheld selfie video in a warm family kitchen, butcher-block counters, fridge, basil on the windowsill, late-afternoon light. A 39-year-old Black woman, curly hair under a patterned headwrap, gold hoops, mustard apron over a white tee, pulls a plastic bag of wilted, darkened, slimy cilantro out of the open fridge, holds it up to the lens between two fingers and makes a disgusted face. Slight handheld shake, cool fridge light on her face mixed with warm daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: "Every time. Two days." No captions or on-screen text.

duration

3 s

aspect ratio

9:16

resolution

720p · 24 fps

audio

always on — normalise to −14 LUFS in the edit

image urls

creator, setting (guides look, doesn't lock frame 1)

Vertical 9:16 medium close-up handheld in a warm family kitchen, butcher-block counters, fridge, basil on the windowsill, late-afternoon light. The same 39-year-old Black woman, curly hair under a patterned headwrap, gold hoops, mustard apron over a white tee, trims fresh cilantro stems, stands the bunch in a tall clear herb keeper with a little water at the base, clicks the vented lid on, and slides it into the fridge door, explaining to the lens like she's telling a friend. Handheld, warm late-afternoon light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, talking to camera. She says: "They need water at the stems and air at the top. This does both." No captions or on-screen text. (Generates 10 s — trim to 7 s in the edit.)

duration

10 s (trim to 7 s)

aspect ratio

9:16

resolution

720p · 24 fps

audio

always on — normalise to −14 LUFS in the edit

image urls

creator, product, setting (guides look, doesn't lock frame 1)

Vertical 9:16 close-up handheld selfie in a warm family kitchen, butcher-block counters, fridge, basil on the windowsill, late-afternoon light. The same 39-year-old Black woman, curly hair under a patterned headwrap, gold hoops, mustard apron over a white tee, opens the fridge, pulls out the clear herb keeper and lifts the lid: the cilantro inside is bright green and perky. She pulls a sprig, snaps it to show it's crisp, and holds it to the lens, impressed. Handheld, warm daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: "This bunch is {{DAYS}} days old. Still green." No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)

duration

10 s (trim to 6 s)

aspect ratio

9:16

resolution

720p · 24 fps

audio

always on — normalise to −14 LUFS in the edit

image urls

creator, product (guides look, doesn't lock frame 1)

Vertical 9:16 handheld medium close-up in a warm family kitchen, butcher-block counters, fridge, basil on the windowsill, late-afternoon light. The same 39-year-old Black woman, curly hair under a patterned headwrap, gold hoops, mustard apron over a white tee, sprinkles chopped cilantro over a bowl of rice and beans, puts the herb keeper back in the fridge door and closes it with her hip, smiling at the lens. Handheld, warm late-afternoon light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, relaxed. She says: "{{PRODUCT_NAME}}. Stop binning herbs." No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)

duration

5 s (trim to 4 s)

aspect ratio

9:16

resolution

720p · 24 fps

audio

always on — normalise to −14 LUFS in the edit

image urls

creator, product (guides look, doesn't lock frame 1)