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hookchain
AppsPOV / relatableFood & nutrition apps15s · 9:16Best on Seedance 2.5

POV: you're the friend with the nut allergy

While friends order instantly, a diner squints at the menu, scans it with an app that flags dishes to ask about, and only has two questions for the waiter.

Example product
Askmenu — A menu scanner that flags dishes and ingredients to ask staff about for your allergies
Audience
Adults, 20–45, with food allergies or intolerances who eat out
Creator
Software tester with a nut allergy who loves eating out, 30

Variables — swap these for your product

{{APP_NAME}} = Askmenu{{ALLERGEN}} = nut

01 · hook

Still reading

0–3s

“Give me a sec. Or ten.”

Still reading. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: MS across table. Squints at menu while friends wait.
Vertical 9:16 handheld medium shot from across the table. a 30-year-old Middle Eastern man with wavy dark hair, a short beard, an olive overshirt over a white tee and a thin silver chain sits at a lively restaurant table in the evening, warm Edison bulbs, friends laughing out of focus around him, holding a paper menu close to his face and squinting at the small print while the friends beside him have already closed their menus. He lowers it slightly and says: "Give me a sec. Or ten." Warm amber light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, restaurant chatter.
Dialogue (Software tester with a nut allergy who loves eating out, 30): "Give me a sec. Or ten."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–3.0sMS across table. Squints at menu while friends wait

On-screen text (overlay in edit)

POV: you're the friend with the nut allergy

Audio

Restaurant chatter, cutlery clinks, no music

References

02 · demo

Scan the menu

3–7s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Two questions

7–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Back in the conversation

11–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Anyone with an allergy knows the long menu read while friends wait, so the POV earns instant recognition. The app is framed as a helper for asking better questions, never as a guarantee, which keeps it safe and credible. The toast in the proof shows the social payoff.

Hook variants to A/B test

  • “POV: everyone's ordered and you're on page two of the menu.”
  • “POV: you have to interview the waiter about every sauce.”
  • “Eating out with an allergy, but less awkward.”

Reference images

  • creator

    Selfie of the creator in olive overshirt and silver chain, warm restaurant light

  • setting

    Restaurant table with Edison bulbs and soft-focus friends, evening

  • screen

    Camera view of a paper menu with two dishes highlighted and an 'ask about' ingredient list

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Man, 30, Middle Eastern, wavy dark hair, short beard, olive overshirt over white tee, thin silver chain. Lively restaurant table in the evening, warm Edison bulbs, blurred friends laughing.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49