01 · hook
Three numbers
“Never budgeted? Start with three numbers.”
Vertical 9:16 static medium close-up. A 55-year-old Black Caribbean woman with short natural grey hair, red reading glasses on a beaded chain, a teal blouse and small gold studs, at a dining table in the morning with a white mug, a notepad and a vase of yellow flowers. She taps a pen on a notepad with three numbers written large, 50, 30 and 20, then looks over her reading glasses at the lens. Static camera. Bright morning sun from the window behind her, natural skin texture, phone on a tripod at eye level, unpolished talking-head feel. She says: "Never budgeted? Start with three numbers." No captions or on-screen text.- duration
- 3 s
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
