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Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsTutorial / how-toParenting & family apps30s · 9:16Best on Kling 4.0Free

My ten-minute Sunday reset for a family of five

A mum sets a kitchen timer and walks through her Sunday reset in a family planner: dump everything in, drag it into days, assign names — with the shopping list building itself.

Example product
Sundayly — A family planner with a weekly reset template: brain dump, plan the days, share jobs and the shopping list
Audience
Parents, 32–50, running busy households
Creator
Architect and mum of three, early 40s

Variables — swap these for your product

Download .md.json
{{APP_NAME}} = Sundayly{{FAMILY_SIZE}} = five{{OFFER}} = The template's free

01 · hook

Timer on

0–3s

“Ten minutes. Whole week. Let's go.”

Subject: Woman, 42, Middle Eastern, long dark wavy hair, gold hoop earrings, oatmeal knit sweater.
Setting: Dining table on Sunday evening, open laptop, mug of tea, kitchen timer, warm lamp light.
Vertical 9:16 close-up handheld shot. a 42-year-old Middle Eastern woman with long dark wavy hair, gold hoop earrings and an oatmeal knit sweater sits at a dining table on Sunday evening with an open laptop, a mug of tea, a kitchen timer and warm lamp light, twists a white kitchen timer to ten minutes with a click and sets it down hard, then looks at the lens. Warm lamp light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Architect and mum of three, early 40s, natural and conversational]: "Ten minutes. Whole week. Let's go."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sCU. Twists timer, sets it down, line to camera

On-screen text (overlay in edit)

10-minute Sunday reset (family of 5)

Audio

Timer ticking starts and runs under the whole ad

References

02 · demo

Dump, then drag

3–12s

“Step one, dump everything in. Step two, drag it into days.”

Subject: Woman, 42, Middle Eastern, long dark wavy hair, gold hoop earrings, oatmeal knit sweater.
Setting: Dining table on Sunday evening, open laptop, mug of tea, kitchen timer, warm lamp light.
Vertical 9:16 close-up handheld shot of hands at the same dining table on Sunday evening, the kitchen timer ticking beside the laptop. a 42-year-old Middle Eastern woman with long dark wavy hair, gold hoop earrings and an oatmeal knit sweater types a fast brain-dump list into the app on her laptop — dentist, football kit, Gran's birthday — then uses the trackpad to drag each item into a weekday column. The camera stays close on her fingers and the screen. Warm lamp light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Architect and mum of three, early 40s, natural and conversational]: "Step one, dump everything in. Step two, drag it into days."
duration
10 s (trim to 9 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, screen, setting
native audio
on (voice reference optional)

Shot list

  1. 3.0–7.5sCU, hands on keyboard. Types brain-dump list; composite your real screen recording
  2. 7.5–12.0sInsert, laptop. Drags items into weekday columns

On-screen text (overlay in edit)

1. dump everything in 2. drag into days

Audio

Timer ticks; light piano loop starts

03 · proof

Names on jobs

12–21s

“Step three, give each job a name. The shopping list builds itself.”

Subject: Woman, 42, Middle Eastern, long dark wavy hair, gold hoop earrings, oatmeal knit sweater.
Setting: Dining table on Sunday evening, open laptop, mug of tea, kitchen timer, warm lamp light.
Vertical 9:16 close-up handheld shot at the same dining table with warm lamp light, the kitchen timer showing a few minutes left. a 42-year-old Middle Eastern woman with long dark wavy hair, gold hoop earrings and an oatmeal knit sweater clicks coloured name tags onto each task on the laptop, then picks up her iPhone to show the shopping list already filled from the week's meals. Camera moves from laptop to phone in her hand, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Architect and mum of three, early 40s, natural and conversational]: "Step three, give each job a name. The shopping list builds itself."
duration
10 s (trim to 9 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, screen, setting
native audio
on (voice reference optional)

Shot list

  1. 12.0–16.5sInsert, laptop. Clicks name tags onto tasks; composite your real screen
  2. 16.5–21.0sCU, phone in hand. Auto-built shopping list

On-screen text (overlay in edit)

3. put a name on every job

Audio

Piano continues; timer ticks

04 · cta

Beat the timer

21–30s

“Nine minutes forty. For a family of {{FAMILY_SIZE}}. {{OFFER}} in {{APP_NAME}}.”

Subject: Woman, 42, Middle Eastern, long dark wavy hair, gold hoop earrings, oatmeal knit sweater.
Setting: Dining table on Sunday evening, open laptop, mug of tea, kitchen timer, warm lamp light.
Vertical 9:16 handheld medium close-up at the same dining table on Sunday evening, laptop open and tea beside her in warm lamp light. a 42-year-old Middle Eastern woman with long dark wavy hair, gold hoop earrings and an oatmeal knit sweater closes the laptop, stops the kitchen timer before it rings, and holds it up to the lens with a satisfied grin. Relaxed, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Architect and mum of three, early 40s, natural and conversational]: "Nine minutes forty. For a family of {{FAMILY_SIZE}}. {{OFFER}} in {{APP_NAME}}."
duration
10 s (trim to 9 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator
native audio
on (voice reference optional)

Shot list

  1. 21.0–25.0sMCU. Closes laptop, stops timer
  2. 25.0–30.0sMCU. Holds up timer, delivers CTA; end card over last 1.5 s

On-screen text (overlay in edit)

{{APP_NAME}} · {{OFFER}} ↓

Audio

Timer stops; piano resolves

References

Why it works

The ticking timer turns a planning session into a race the viewer wants to see finished. Each step is numbered and copyable, so the tutorial delivers value even before the app is named. Beating the timer is the proof, and the free template lowers the barrier to try.

Hook variants to A/B test

  • “I plan our entire week before this timer goes off.”
  • “The Sunday-night routine that saves my Mondays.”
  • “Five people, one week, ten minutes. Watch.”

Reference images

  • creator

    Photo of the creator in oatmeal sweater with gold hoops and long wavy hair, warm lamp light

    Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook.

  • setting

    Dining table with laptop, mug of tea and a white kitchen timer, Sunday evening lamp light

    Attach as the scene/background reference on every beat so all four clips share one location and light.

  • screen

    Brain-dump list, weekday columns with dragged tasks, coloured name tags and an auto-built shopping list on phone

    Use as the image reference for the phone screen, then replace the screen in edit with your real screen recording so the UI stays legible.

  • endcard

    App icon, app name, store badges and the offer line on a plain background

    Overlay in the editor for the final 1–1.5 s; don't ask the model to render logos or text.

Creator look (paste into your image model)

Woman, 42, Middle Eastern, long dark wavy hair, gold hoop earrings, oatmeal knit sweater. Dining table on Sunday evening, open laptop, mug of tea, kitchen timer, warm lamp light.

Production tips

  • Keep the timer ticking audio continuous across all four clips in edit; it ties them together.
  • Use real family-style tasks; specific items (football kit, Gran's birthday) feel lived-in.
  • Make a 15 s cut with only steps one and three.

Captions: White bold sans on a terracotta pill, top-left, numbered steps stacking as she goes

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.