01 · hook
The big exhale
“{{MINUTES}} in the car. Every time.”
Vertical 9:16 static shot from a phone in a dash mount, medium close-up. A 44-year-old Black American man with dark brown skin, a short fade with a neat edge, salt-flecked short beard, navy suit jacket over a crisp open-collar white shirt and silver cufflinks sits in the driver's seat of a parked car in a concrete office garage in the morning. He closes his eyes, lets out a long, audible exhale, shoulders dropping, then opens his eyes and says to the lens: "{{MINUTES}} in the car. Every time." Cool fluorescent light mixed with daylight, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16. No captions or on-screen text.
- duration
- 3 s
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
