AppsCuriosity gap Budgeting & finance apps20s · 9:16Best on Gemini Omni Flash

Why was I paying for three cloud plans?

A woman at her kitchen table late at night can't believe she's paying for three cloud storage plans, then shows the app that pulled every recurring charge into one list and the monthly total she'd forgotten.

Example product: Tallyleaf — A subscription tracker that finds recurring charges and reminds you before renewals
Audience: Young professionals who've lost track of their subscriptions
Creator: Marketing coordinator, early 30s

Variables — swap these for your product

{{APP_NAME}} = Tallyleaf{{AMOUNT}} = $64{{OFFER}} = Free first scan

01 · hook

Three storage plans?

0–3s

“Why was I paying for three cloud storage plans?”

Vertical 9:16 selfie close-up, handheld. A 31-year-old Korean woman with a straight black bob and blunt bangs, wearing an oatmeal cardigan over a white tee and tortoiseshell glasses pushed up on her head, at a kitchen table at 10 pm with an open laptop and a mug of tea. She stares at a phone just below frame, slowly pulls her glasses down onto her nose, and looks up at the lens in disbelief. Slight handheld wobble. Warm pendant light overhead, dark window behind, natural skin texture, shot on iPhone front camera, handheld, unpolished home lighting. She says: "Why was I paying for three cloud storage plans?" No captions or on-screen text.

duration: 3 s
aspect ratio: 9:16
resolution: 720p · 24 fps
audio: always on — normalise to −14 LUFS in the edit
image urls: creator, setting (guides look, doesn't lock frame 1)

Shot list

0.0–3.0sCU, selfie. Glasses down, disbelieving look to lens

On-screen text (overlay in edit)

I was paying for 3 cloud storage plans

Audio

Kitchen room tone, fridge hum, no music

References

creator setting

02 · demo

Every repeat charge, one list

3–10s

“she slowly phone reaction once close she slowly phone”

soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin

duration

cut taps

aspect ratio

vertical window

references

camera detail

1 shot, 3 model prompts, settings and captions in the full library.

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03 · proof

The forgotten total

10–16s

“on cut taps product background in on cut taps”

texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame

duration

holds focus

aspect ratio

turns warm

references

natural down

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Go look

16–20s

“screen holds focus pushes shot quick screen holds focus”

looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward

duration

camera detail

aspect ratio

phone reaction

references

vertical window

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

Get the Apps edition — $19 ~~$49~~Both editions — $29 ~~$79~~

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

The hook is a specific, slightly embarrassing question that makes viewers wonder what they're paying for themselves. The demo closes the loop with one list, and the proof is a number on her screen rather than a promise of savings.

Hook variants to A/B test

“I found a subscription I've been paying for since 2023.”
“Go check how many storage plans you pay for. I'll wait.”
“My bank statement had a secret. Three of them.”

Reference images

creator
Shoulders-up photo of the creator in the exact wardrobe: Woman, 31, Korean, straight black bob with blunt bangs, oatmeal cardigan over a white tee, thin silver rings, tortoiseshell glasses pushed up on her head. Neutral expression, even light.
setting
Kitchen table at night with laptop and tea mug under a warm pendant light, dark window behind
screen
Your recurring-charges list grouped by category with renewal dates, and the 'could save per month' total, as 9:16 PNGs
endcard
App icon, name, store badges and offer line on a plain background

Creator look (paste into your image model)

Woman, 31, Korean, straight black bob with blunt bangs, oatmeal cardigan over a white tee, thin silver rings, tortoiseshell glasses pushed up on her head. Kitchen table at 10 pm: open laptop, mug of tea, warm pendant light, dark window behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

Unlock Apps edition — $19 ~~$49~~